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mizuhugu35 (Mizufugu Sanjuugo)

mizuhugu35 (Mizufugu Sanjuugo) is a Japanese DIY creator and electronics enthusiast engaged in enigmatic activities. He spends his days immersed in creating devices and gadgets, characterized by his self-contradictory stance of “I’m not even sure why I’m doing this myself.” His projects lack consistency, and whether they reach completion or not depends entirely on his mood.

Background

• Birth and the Beginning of Electronics Projects: From a young age, he was driven by a vague impulse to "create something" and ventured into electronics. The first thing he made was an "LED that just blinks." Satisfied with this success, he concluded, "This is enough," and ended the project.
• Establishment of "hugunokirimi" (2022): He founded the DIY product brand "hugunokirimi," but no products have ever been sold. He himself admitted, "I’m not sure why I even started this brand," which later became the brand’s slogan.
• Mass Production of Incomplete Projects (2023-Present): He has started multiple projects, but they are often abandoned due to reasons like "I got bored halfway" or "I lost sight of the goal." The prototypes shared on social media reflect his belief that "things are most beautiful when left incomplete," although many point out that this might simply be a lack of persistence.

Timeline

• 2011: Discovers the world of electronics. His first project was a gadget named "Just Moving is Enough," which broke immediately after being created.
• 2018: Realizes that "Projects that get finished are mundane," and begins deliberately increasing the number of incomplete projects. Since then, 90% of his projects have remained unfinished.
• 2022: Establishes "hugunokirimi." The brand name was inspired by "Fugu Fillet," but there is no deeper meaning behind it. The brand’s first product was the groundbreaking business model of "selling nothing," which failed to make any market impact.
• 2023: Gains a surge of followers on social media after answering, "I don’t know," when asked why he’s doing what he does. At this point, the purpose of his activities becomes even more ambiguous.
• 2024: Although he declares, "This time, I’ll finish it," he ultimately abandons the project out of "fear of completing it." Followers flood the comments with "Here we go again."

Activity Characteristics

• Directionless Creative Work: The reason for creating is often unclear, and he frequently begins projects with a vague "Let’s just start" attitude, only to lose sight of the goal along the way. His philosophy is that "By remaining unfinished, a project retains its eternal brilliance," but in reality, it’s often just a case of getting lost.
• Embracing the Virtue of Incompletion: The majority of mizuhugu35’s projects are intentionally left incomplete. This is attributed to the "pursuit of perfection is exhausting" mindset, which ironically has garnered him support.
• Contradictions in Brand Activity: The "hugunokirimi" brand has consistently upheld its policy of selling nothing since its inception. This stems from the reasoning that "selling is a hassle," yet the brand continues to exist.

Future Outlook

mizuhugu35 will likely continue dabbling in countless projects while maintaining a state of "not knowing what I’m doing." Most of these projects are expected to remain unfinished, making completion the rarest occurrence in his activities. His stance remains unchanged, adhering to the policy of "It’s over when I get bored," allowing him to define his work on his own terms. Among his fans, there’s a mix of hope that "Maybe he’ll finish something someday" and resignation that "He’ll probably just abandon it again," which is, in essence, what defines mizuhugu35.

It’s quite the harsh evaluation. I do have some things I’ve made, so I’ll share them when I get the time.